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Procter & Gamble and A.S. Watson Co-Create New Skin Care Brand

New "aio" clean beauty is housed in fully-recyclable sustainable packaging and will be sold in brick and mortar stores and online.

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By: Christine Esposito

Editor-in-Chief

Procter & Gamble and A.S. Watson Group are launching a new skin care brand called aio. The pair collaborated on the new line, which will be sold in Watson's brick and mortar stores and online in Greater China. Malina Ngai, CEO of A.S. Watson (Asia & Europe) and group chief operating officer, said aio is the result of “close collaboration between A.S. Watson Group and P&G.”   The brand's packaging is fully-recyclable, which makes it eligible to be listed ...

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